Suan becomes the new branding agency of the Basel Historical Museum.

We are delighted to announce that Suan has won the pitch for the new branding of the Basel Historical Museum! From now on, we will accompany one of Switzerland's most important museums of cultural history on its way into the future - strategically, visually and communicatively.
 

Retelling history

The Basel Historical Museum comprises three buildings, houses over 300,000 objects and is deeply rooted in the city's identity. But it is much more than a place of the past: the museum poses questions about our present, enables critical debate and perspectives on the future - and needs an appearance that makes precisely this visible, from the strategy to the last asset. In a multi-stage selection process, we were able to impress with our strategic approach and creative flair. Our common goal: a brand identity that sharpens the social relevance of the museum and at the same time inspires, picks up and engages visitors. To achieve this, we are developing a clear brand strategy with sound positioning, a new corporate design with a systematic approach and flexibility that does justice to all three museums - and much more in close collaboration with the museum's interdisciplinary team. This is exactly how we like to work: together with our clients.

We would like to thank the museum team for their trust and are very much looking forward to the coming months - and to a result that has substance.

Stay tuned – we'll take you with us on the journey.